for GMV Group
Another important recognition for our work: GMV has obtained the patent in Japan for our flagship device, the Plex.
The receipt of the patent in Japan takes on a particular meaning if we consider that in this country there is a real cult for beauty.
As mentioned in a recent article in the magazine Vogue, 60% of women of the Rising Sun spend more than twenty minutes on a beauty regimen, while 21% spend more than 30 minutes each day.
There are precise and meticulous rituals: beauty must be regal, intense and enlightening because we already know it will fade away.
This obsession with punctual and exasperated care has roots in a millenary and powerful spiritual tradition, and in the philosophy and religious influences of Buddhism and Shintoism.
This is an obsession of a public that is full of contradictions and contrasts, combining a devotion to the past with a vision that anticipates the future.
In Japan, manual treatments coexist with hyper-technological and sophisticated tools, such as Plexr, which seeks to become synonymous with beauty in the land of the Rising Sun.